Creativity.Strategy.Leadership.Success.

Social Traction Social Enterprise

Our Team


Social Traction’s multi-disciplined team provide you with a human resource with many years experience in establishing and managing workplace, community, multi-state and international projects. They have each tasted the adrenalin highs and suffered the stinging lows of project management and, between them, have faced most of the challenges you are likely to encounter.


We have been where you are and understand what you need.

Michael Maxwell

B Th (Hons), Dip A (Min), Grad Dip Ad Ed (VET), M Soc Sci,
Grad Dip Urban & Regional Planning (current),
​GAICD, PIA (Assoc).


Michael is Social Traction’s Principal. He has worked in the Community Sector for thirty years strengthening communities and developing social enterprises that have generated significant measurable outcomes. He combines hands-on experience with post-graduate qualifications in Adult Education, Social Science and Social Planning. Michael is proud to be a Fellow of the School for Social Entrepreneurs, a Graduate of the Australian Institute of Company Directors, and a member of the Planning Institute of Australia.

About Social Traction Social Enterprise

Social Traction exists to help people who dare to dream of a better world.


We support people like you - people who work to enrich the lives of others and who open doorways of opportunity for those facing complex social and economic disadvantage.


Social Traction works a bit like your local doctor. We will help you diagnose whatever it is that is stopping you performing to your full potential, We will then either work with you to resolve that issue or we will connect you with a known and respected specialist in our extended network.


We understand that the work involved in managing an organisation or project, forming meaningful stakeholder relationships, sourcing funds, establishing projects and acquitting grants can sometimes get in the way of the actual work of changing lives and building communities.


That is what we're good at. We can resource you to quickly and effectively administer your work or we can do that work for you. Either way you’ll be freed up to get on with the job and do what you do best.


Applying years of experience, our independent, creative team will help you patiently research your need, deeply consider your situation, develop an innovative, creative solution, and expertly make it real.


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